Rags 2 Richmond at
31st BIFF, Asian Contents & Film Market
11
Sunday, October
Busan, South Korea / 2 sessions
Session 1 of 2
10:30 AM
to 12:00 PM KST
Sun, Oct 11
InnoAsia panel
An InnoAsia panel on how the microdrama format grew in China and is spreading to other markets.
BEXCO Exhibition Center 2, Event Room A (Meeting Room 121–123)Session 2 of 2
4:00 PM
to 5:00 PM KST
Sun, Oct 11
Dedicated session
How Rags 2 Richmond became one of the first microdramas adapted into a feature film, and what comes next for incubating IP on social and taking it to every format.
BEXCO Exhibition Center 2, Event Room B (Meeting Room 125–126)Jonathan Wong
Co-President, Octagon Metatainment. Co-creator & actor, Rags 2 Richmond
Justina Shih
Co-President, Octagon Metatainment. Co-creator, Rags 2 Richmond
Nancy Sit
Actress, Rags 2 Richmond
Benny Luo
Founder and CEO, NextShark Studios
Dylan St. AubinModerator
Producer, Rags 2 Richmond
Two sessions on one day, including a full hour dedicated to Rags 2 Richmond as a case study in microdrama-to-feature IP.
Asia’s largest film festival, in its 31st edition. The Asian Contents & Film Market (ACFM) runs Oct 10–13 at BEXCO, and InnoAsia is its programme on new formats and technology.
Festival Oct 6–15, market Oct 10–13, 2026
One of the world’s first microdramas to be adapted into a feature film.
An aspiring singer enters a controversial Asian male beauty pageant against his better judgement, and stumbles into overnight fame on an innocent lie. As the spotlight grows and the secret behind his star factor starts to crack, he has to figure out who he actually is — and find the courage to let the world hear it.