Jonathan Wong sat on Telefilm Canada’s panel "From Script to Audience: Building Your Community" with Liz Duff, Chad Archibald and Liv Nasner, in front of a full audience.

Midway through, he revealed the sticker he’d been wearing. It was meant to read "I love flower boys", a nod to the film’s characters. It was printed "I love FBOYS". It caught on, and we handed it out at every press stop, panel and activation after that. If you see one in Toronto, now you know.

Mid-festival we took to the busiest street in Toronto for a guerrilla activation with one mission: find Asian men and tell them they’re beautiful.

The search for B.A.M.s was on, and the Beautiful Asian Men of Toronto came out in droves. Asian men deserve the chance to talk about it, so we handed them a microphone.

To close the week, Rags 2 Richmond screened for a market audience for the first time, at TIFF Lightbox.

Packed room. Great energy. The cast and crew stayed for a Q&A. It was the perfect way to end our TIFF.